Academics
-
Schools
- School of Law
- School of Business Administration
- School of Accounting
- School of Finance
- School of Economics
- School of Public Finance and Taxation
- School of Humanities and Communication
- School of Information Science
- School of Public Administration
- School of Art and Design
- School of Foreign Studies
- School of Geography and Tourism
- School of Statistics and Mathematics
- School of Greater Bay Area Film and Television Industry
- International School
- International Business School
- Cultural Creativity and Tourism School
- School of Digital Economy
- Undergraduate Education
- Postgraduate Education
Advertising psychology
Release Date: 2017-09-221. Basic Course Information
Course Code: 171034
Course Name: Advertising psychology
Course Type：Discipline Basic Course
笔别谤颈辞诲蝉：64
Credits: 4
Target Students: Advertising Major
Assessment: Examination
Preparatory Courses: Introduction to Advertising
2. Brief Course Introduction
Advertising psychology is about the psychological principles of application, consciously or unconsciously, AIDMA, for learning the main line. This course aims to help students understand the psychology of advertising law, so as to effectively grasp advertising design and using all the factors we can control, make the effect of advertising closer to the artist's expectations. This will also be combined with the time background, to explore the creation of internet advertising law and put forward new countermeasures and analysis of the psychological level.
preliminary review： 谤别别虫补尘颈苍补迟颈辞苍： final review：