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Principle and Practice of MICE Marketing
Release Date: 2017-09-221. Basic Course Information
Course Code：081703
Course Name：Principle and Practice of MICE Marketing
Course Type：Specialty course
笔别谤颈辞诲蝉：48
颁谤别诲颈迟蝉：3
Target Students: Undergraduates Majoring in Exhibition Economics and Management
础蝉蝉别蝉蝉尘别苍迟：Examination
笔谤别辫补谤补迟辞谤测：Introduction to MICE
2. Brief Course Introduction
Principle and Practice of MICE Marketing is an obligatory course for exhibition economics and management major. It aims to teach students the theoretical knowledge of MICE marketing and to help the students master the related technology of MICE marketing in order to prepare them better for the management work in their future career. The main contents include: the concepts of MICE marketing; the function of MICE marketing; environmental analysis of MICE market; competition analysis of MICE market; product and price strategy; channel and promotion strategy; personnel and process strategy, etc.
preliminary review： 谤别别虫补尘颈苍补迟颈辞苍： final review：